MKT 100- Principles of Marketing
Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.
Prerequisite: None
Corequisite: None
Credit Hours: 3 | Lecture Hours: 3 | Contact Hours: 3
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MKT 110- Principles of Selling
Presents a fundamental, skills-based approach to selling and relationship building. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services and industrial selling.
Prerequisite: None
Corequisite: None
Credit Hours: 3 | Lecture Hours: 3 | Contact Hours: 3
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MKT 160- Marketing for Small Business
Presents the development of the marketing mix for a small business. Includes areas such as product development, pricing, promotion, salesmanship, customer relations, and consumer behavior.
Prerequisite: None
Corequisite: None
Credit Hours: 3 | Lecture Hours: 3 | Contact Hours: 3
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MKT 170- Customer Service
Introduces students to the concepts of marketing as they relate to customer service. Teaches development of customer service training and implementation of strategies to improve customer relations and service. Includes lecture, role-playing, and case studies.
Prerequisite: None
Corequisite: None
Credit Hours: 2 | Lecture Hours: 2 | Contact Hours: 2
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MKT 201- Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Prerequisite: None
Corequisite: None
Credit Hours: 3 | Lecture Hours: 3 | Contact Hours: 3
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MKT 220- Principles of Advertising
Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.
Prerequisite: None
Corequisite: None
Credit Hours: 3 | Lecture Hours: 3 | Contact Hours: 3
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MKT 271- Consumer Behavior
Examines the various influences affecting consumer buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.
Prerequisite: None
Corequisite: None
Credit Hours: 3 | Lecture Hours: 3 | Contact Hours: 3
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MKT 284- Social Media Marketing
Surveys the use of social networks and online communities such as blogs, wikis and virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online.
Prerequisite: None
Corequisite: None
Credit Hours: 3 | Lecture Hours: 3 | Contact Hours: 3
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